Blog
Insights on buying and selling homes directly — market news, practical guides, and what we're building.
If your assessed value looks higher than what nearby homes actually sold for, the appeal is usually about the sales. Here is how to pick comps, lay them out, and what boards tend to ignore.
Read more →When a sold price includes a rate buydown or closing-cost credit, the recorded number can look higher than the deal. Here is how to read that sale, and what to do with the comps.
Read more →Is $/sqft a good way to value a home? It is a useful screen for spotting odd sales, and a weak way to value a specific house. We look at adjusted comps instead.
Read more →Zillow's Zestimate gives you one number. HomeHubAI shows the comparable sales, the range, and the adjustments — with two San Francisco cases that explain why that matters.
Read more →Our algorithm and an AI second opinion were $1.25 million apart on a Sunset house. The gap pointed at something both of them missed about San Francisco list prices.
Read more →Homebuyers are getting locked into year-long agent contracts they signed on the porch at their first showing. It doesn't have to work that way.
Read more →A homeowner used ChatGPT to sell his house for $100,000 more than agents said it was worth. You don't need to be an AI consultant to do the same thing.
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